As a business owner, you’re likely to be juggling multiple responsibilities, tackling numerous projects at once and always finding things to spend your time on. This makes for one hectic schedule!
LinkedIn is not only a site for individuals to create an online CV and search for job opportunities; with over half a billion users, it’s also a great platform for businesses to use in order to grow their brand and find new customers.
Wondering whether video marketing is worth thinking about and developing into your marketing strategy?
According to the Social Video Trends: Marketer Insights for 2020 report, video ads were the number one way consumers discovered a brand they later made a purchased from.
When you’re considering buying a product or service, do negative client testimonials put you off and make you reconsider? Alternatively, do you feel more empowered to take the plunge if you see a positive review?
A business cannot be a business if people don’t know you’re there. That is, if you’re relying on people finding you rather than proactively finding them yourself and sharing what your business is made of.
Here at CANDESCENT, our vision is to support business women, regardless of whether you’re a freelancer, a small business owner or a creative of any kind. We’re here to help you build a business you are proud of through supporting your marketing ventures.
When developing your marketing strategy, do you take the time to plan your marketing content in advance?
70% of all online shopping carts are abandoned. When customers abandon their carts, your business is losing out on potential sales and, therefore, higher profits.
That is why your email marketing strategy is not complete without an abandoned cart workflow.
Productivity has taken on a new name in recent years. Rather than simply completing a task or fulfilling a goal, being ‘productive’ means working ourselves into the ground until we’re exhausted and constantly adding new things onto our to-do lists to achieve satisfaction, only to repeat the same cycle tomorrow, the day after, and the day after.
As a business owner, you pour your heart and soul into what you are creating so you can build a flourishing business.
But when the workload increases and you feel as though the future of the business rests in your hands, it can be very easy to switch into ‘work-only’ mode. This means forgetting about yourself and focusing only on the success of your business.