On social media, there are two kinds of people, the people who say “sleep is for the weak”, who wake up at 4 am and are working non-stop 7 days a week. The other kind are the people who preach self-care in the form of daily bubble baths, face masks, and dropping everything to relax.
As a small business owner or freelancer, it’s important to maximize your streams of income. If there is a way (and there is) to make more money that takes minimal effort then it’s a waste of money to not take advantage of the opportunity.
Everyone loves trying to be their most productive self. Especially if you’re running a small business then you want to be on top of your productivity. It’s such a great feeling finishing the day having completed loads of tasks and checking off all of your to-dos.
That is why your email marketing strategy is not complete without an abandoned cart workflow.
When you’ve got a small business to run it’s important that you can make the most out of every hour that you have! Especially if you’re still at the stage of trying to make your side-hustle become your full-time job.
We LOVE email marketing and think that all small business owners need effective email marketing campaigns and strategies. The keyword there being effective, if they aren’t effective then you won’t be able to reap the many benefits.
If you know us at CANDESCENT then you know we’re obsessed with email marketing. We’ve done loads of posts across our social media platforms about how important it is for growing your small business…
It’s a nice idea to think that you can cruise at 36,000 feet, seat reclined – preferably in business or first class – sipping on your complimentary champagne, focusing solely on your destination and not having to worry much about how to get there.
So you have a small business, most likely a creative one meaning that your skills lie more in the products you’re producing rather than how to market them. But that’s okay!
So, you’re a small creative business – maybe you launched your business in 2020 during the ~panorama~ and are still coming to grips with the whole marketing side of it all.