Upsell Via Email Marketing To Make MORE Money

As a small business owner or freelancer, it’s important to maximize your streams of income. If there is a way (and there is) to make more money that takes minimal effort then it’s a waste of money to not take advantage of the opportunity.

Why You Need To Implement FLOW To Become More Productive

When you’ve got a small business to run it’s important that you can make the most out of every hour that you have! Especially if you’re still at the stage of trying to make your side-hustle become your full-time job.

Email Marketing Mistakes
You Could Be Making

We LOVE email marketing and think that all small business owners need effective email marketing campaigns and strategies. The keyword there being effective, if they aren’t effective then you won’t be able to reap the many benefits.

Copywriting Secrets For Your Emails

Here at CANDESCENT, we’re fascinated by the results email marketing yields. It’s efficient and offers huge rewards for businesses. But, writing a great email is a complex process.

Boreout vs Burnout – Everything You Need to Know

Everyone loves trying to be their most productive self. Especially if you’re running a small business then you want to be on top of your productivity. It’s such a great feeling finishing the day having completed loads of tasks and checking off all of your to-dos.
That is why your email marketing strategy is not complete without an abandoned cart workflow.

How to Combat Toxic Productivity

Productivity has taken on a new name in recent years. Rather than simply completing a task or fulfilling a goal, being ‘productive’ means working ourselves into the ground until we’re exhausted and constantly adding new things onto our to-do lists to achieve satisfaction, only to repeat the same cycle tomorrow, the day after, and the day after.

How to improve your work-life balance as a business owner

As a business owner, you pour your heart and soul into what you are creating so you can build a flourishing business.

But when the workload increases and you feel as though the future of the business rests in your hands, it can be very easy to switch into ‘work-only’ mode. This means forgetting about yourself and focusing only on the success of your business.