As a business owner, you’re likely to be juggling multiple responsibilities, tackling numerous projects at once and always finding things to spend your time on. This makes for one hectic schedule!
LinkedIn is not only a site for individuals to create an online CV and search for job opportunities; with over half a billion users, it’s also a great platform for businesses to use in order to grow their brand and find new customers.
Wondering whether video marketing is worth thinking about and developing into your marketing strategy?
According to the Social Video Trends: Marketer Insights for 2020 report, video ads were the number one way consumers discovered a brand they later made a purchased from.
When you’re considering buying a product or service, do negative client testimonials put you off and make you reconsider? Alternatively, do you feel more empowered to take the plunge if you see a positive review?
A business cannot be a business if people don’t know you’re there. That is, if you’re relying on people finding you rather than proactively finding them yourself and sharing what your business is made of.
When developing your marketing strategy, do you take the time to plan your marketing content in advance?
Here at CANDESCENT, our vision is to support business women, regardless of whether you’re a freelancer, a small business owner or a creative of any kind. We’re here to help you build a business you are proud of through supporting your marketing ventures.
We know Women’s History Month is all about celebrating women, which we intend on doing,
Known as a Search Engine Marketing specialist with countless testimonials under her belt, Jessica Thomas
Okay, you’ve got your online business up and running and now you’re ready to go
With 2020 being a rollercoaster, wanting to kick off the New Year with exciting goals
In Little Women, Luisa May Alcott wrote, “Have regular hours for work and play, make
After graduating from university, I spent several years working across the media and arts industries.
On social media, there are two kinds of people, the people who say “sleep is for the weak”, who wake up at 4 am and are working non-stop 7 days a week. The other kind are the people who preach self-care in the form of daily bubble baths, face masks, and dropping everything to relax.
Everyone loves trying to be their most productive self. Especially if you’re running a small business then you want to be on top of your productivity. It’s such a great feeling finishing the day having completed loads of tasks and checking off all of your to-dos.
That is why your email marketing strategy is not complete without an abandoned cart workflow.
Productivity has taken on a new name in recent years. Rather than simply completing a task or fulfilling a goal, being ‘productive’ means working ourselves into the ground until we’re exhausted and constantly adding new things onto our to-do lists to achieve satisfaction, only to repeat the same cycle tomorrow, the day after, and the day after.
As a business owner, you pour your heart and soul into what you are creating so you can build a flourishing business.
But when the workload increases and you feel as though the future of the business rests in your hands, it can be very easy to switch into ‘work-only’ mode. This means forgetting about yourself and focusing only on the success of your business.
Everyone wishes that they can work from home but now that many people have to
With the COVID-19 outbreak forcing millions to self-isolate across the globe, it’s no wonder anxiety
Fashion Designer turned Artist, Caroline Chinakwe is a single mother of 3, living life to the full in her 40s. We sat down with Caroline
What is networking? Is the goal to make friends or to learn from competitors, or both? If you’re a business owner or an entrepreneur and these questions have been circling your head, you’re not alone!
So your business has a fantastic website. It’s eye-catching, interactive and has high quality content. That’s all you need, right? Wrong. If you find yourself
Have you heard about Clubhouse? It’s certainly been a conversation starter on social media so we thought we’d share our insight on what we’ve learnt about the app so far and whether it’ll truly help you connect with other women
Known as a Search Engine Marketing specialist with countless testimonials under her belt, Jessica Thomas is a woman who means business. We sat down with
Have you been thinking about launching a TikTok account? Are you worried whether TikTok will align with your brand’s tone? With the common assumption that
Calling all Creatives! How are you doing out there? The global pandemic that we’ve been in the midst of for… too long has really put
Okay, you’ve got your online business up and running and now you’re ready to go VIRAL! In order to get everyone on the internet talking
With 2020 being a rollercoaster, wanting to kick off the New Year with exciting goals to focus on is understandable. Another year, another boost of
We’ve all been there… that moment where we’ve finally had enough of a certain company’s email, so we finally scroll to the bottom of their