Marketing

As a business owner, you’re likely to be juggling multiple responsibilities, tackling numerous projects at once and always finding things to spend your time on. This makes for one hectic schedule!

LinkedIn is not only a site for individuals to create an online CV and search for job opportunities; with over half a billion users, it’s also a great platform for businesses to use in order to grow their brand and find new customers.

Wondering whether video marketing is worth thinking about and developing into your marketing strategy?

According to the Social Video Trends: Marketer Insights for 2020 report, video ads were the number one way consumers discovered a brand they later made a purchased from.

When you’re considering buying a product or service, do negative client testimonials put you off and make you reconsider? Alternatively, do you feel more empowered to take the plunge if you see a positive review?

A business cannot be a business if people don’t know you’re there. That is, if you’re relying on people finding you rather than proactively finding them yourself and sharing what your business is made of.

When developing your marketing strategy, do you take the time to plan your marketing content in advance?

As a small business owner or freelancer, it’s important to maximize your streams of income. If there is a way (and there is) to make more money that takes minimal effort then it’s a waste of money to not take advantage of the opportunity.

70% of all online shopping carts are abandoned. When customers abandon their carts, your business is losing out on potential sales and, therefore, higher profits.

That is why your email marketing strategy is not complete without an abandoned cart workflow.

We LOVE email marketing and think that all small business owners need effective email marketing campaigns and strategies. The keyword there being effective, if they aren’t effective then you won’t be able to reap the many benefits.