On social media, there are two kinds of people, the people who say “sleep is for the weak”, who wake up at 4 am and are working non-stop 7 days a week. The other kind are the people who preach self-care in the form of daily bubble baths, face masks, and dropping everything to relax.
Everyone loves trying to be their most productive self. Especially if you’re running a small business then you want to be on top of your productivity. It’s such a great feeling finishing the day having completed loads of tasks and checking off all of your to-dos.
That is why your email marketing strategy is not complete without an abandoned cart workflow.
Productivity has taken on a new name in recent years. Rather than simply completing a task or fulfilling a goal, being ‘productive’ means working ourselves into the ground until we’re exhausted and constantly adding new things onto our to-do lists to achieve satisfaction, only to repeat the same cycle tomorrow, the day after, and the day after.
As a business owner, you pour your heart and soul into what you are creating so you can build a flourishing business.
But when the workload increases and you feel as though the future of the business rests in your hands, it can be very easy to switch into ‘work-only’ mode. This means forgetting about yourself and focusing only on the success of your business.
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